Because network marketing is such a great industry available to all, most people did not study copywriting in their careers or in their life…

The problem with this is that it sometimes makes it hard for new writers to do a good job at making their posts easily readable and enjoyable for the readers. The result is a very short “time on site” and a very high “bounce rate” (people just hitting the back button or leaving the site). We don’t really know if Google tracks these type of analytics to rank sites and pages in its organic search results but I would not be surprised.

On top of that, if people do not read your article until the end, there is very little chance for them to see you call to action at the end! If they do not see the call to action you can be sure they won’t do what you would like them to do at the end!

So how do you make sure you create your network marketing blog post with very good copywriting in mind?

Follow These 3 Simple Tips To Transform Your Network Marketing Blog Posts Into Readers Magnets

1. Write in short sentences and stick with one point per sentence

When you create shorter sentences with only one point in each sentence, it will make it so much easier and faster to read. Make each point clear before transitioning to a different point in a separate sentence.

Our brains have a tendency to see words and sentences as a whole structure. If the sentences are too long we have a tendency to disconnect…

2. Use proper formatting

WordPress, and your theme, most likely come with a lot of ready-to-use formatting tags such as Title tags “h1, h2, h3″. Make sure to use titles to make your article aerated and clear at the first glance. If I come to a site and the first thing I see it a huge paragraph, I will most likely leave and keep searching for something else.

See how I used my h3 tag in this article to make my 3 points really clear?

You should also use bold, italic and underline to make your key points pop up. Do not abuse it but make sure you use at least one of them in each of your paragraph (which should not be more than a few sentences each).

3. Learn to become better at it

My first language is not English and I am, sometimes, having a hard time finding the right words to express my thoughts. Although I could have let it stop myself from creating and updating my network marketing blog and find excuses as of why it was “normal”, I decided that if I wanted to succeed I had to improve myself and learn about what I was not good at.

Mike Dillard, the master marketer, after being asked “what would you do if you had to start all over again“, said in a video response (this is not an exact quote but was adapted for comprehension)

If I had to start all over again, [...] I would choose to learn the skill of Copywriting. Obviously I HIGHLY recommend you learn copywriting as well

If you are willing to learn to improve your copywriting skills and take your network marketing blog, and your whole business for that matter, the one resource that Mike Dillard recommends and the one I personally used to improve my knowledge is The Copywriter’s Guild – Copywriting Mastery Course.

You will learn in this 7-Module course (plus tons of bonuses) how to write appealing titles, great article content, incredible personalized auto-responder series and so much more that people will come back to your blog everyday to read your new blog posts! I must have read through it a couple times already and I still refer to is quite often… This is a must!

Comme vous le savez probablement, avoir un blog est indispensable pour votre activité de marketing de réseau.

Et si vous utilisez votre blog comme un moyen de promotion pour votre business, alors vous devez être sûr d’utiliser les meilleures méthodes de copywriting.

Si vous n’avez pas encore pris le temps d’étudier les techniques de copywriting, je vous recommende de le faire rapidement afin de ne pas laisser d’argent sur la table.

En attendant d’avoir un cours plus complet, voici 12 astuces qui devraient vous permettre d’écrire efficacement et d’obtenir des articles de qualité que vos lecteurs apprécieront. 

Restez simple

1. Ecrivez comme vous parlez

2. Utilisez des phrases courtes

3. Utilisez des mots simples

4. Soyez sûr que votre article est facile à lire

A faire

5. Ne critiquez pas vos lecteurs !

6. Ecrivez pour une personne, pas un groupe

7. Pensez à ce que vos lecteurs veulent

Techniques

8. Ecrivez au moins 5 titres et choisissez le meilleur

9. Ecrivez des sous-titres pour accroître le pourcentage de lecture

10. Lisez vos articles à l’envers pour trouver des fautes (très efficace !)

11. Lisez vos articles à haute voix pour tester le flot

Et enfin, l’astuce numero 12,

12. N’hésitez pas à réécrire vos articles si vous n’êtes pas satisfait !

Qu’en pensez vous ? Avez vous des astuces à partager ? Laissez les en commentaire.

Je vous souhaite une vie prospère,

PS: Partagez ces astuces avec vos amis en cliquant sur le bouton vert Twitter en haut à droite.